Serg is a permanent mekup artist and trainer, and has been in the permanent makeup industry for 15 years

In Ukraine he headed the direction of permanent makeup as the art director of the largest network of salons. He founded a school and became the author of teaching aids for teachers. He was a member of the commission for attestation of artists throughout the country.

Serg is passionate about permanent makeup corrective work, and will share with us his presentation: "Corrections on PMU Gone Wrong"

Danny Tran is the founder of Highstoke, a global PMU growth partner that has helped over 1,000 permanent makeup artists and beauty professionals around the world grow and scale their salons.

Danny and his team specialize in helping artists attract dream clients, book more appointments, build their brand, and grow their businesses to the next level.

In the past few years, their worldwide team of 35+ beauty professionals, business & growth experts has created some of the industry’s best success stories along with partnering up the largest names in the space.

Jordan and Lindsay are a husband and wife team who have been in the PMU industry for over 7 years. They are both artists and trainers. In 2021 they officially opened Michiana Microblading Academy. Lindsay specializes in eyebrows and Jordan
specializes in eyeliner, lips and saline removal. Lindsay has been training students for over 5 years and Jordan has been training for about 3 years. Their goal is to serve
people and help them live the lives that they want to live. Lindsay and Jordan believe that you should " never stop learning", so they actively continue to educate
themselves through networking, building relationships, attending conferences. They have been chosen as members of the Tina Davies Pro Team for 2 consecutive years.

Julie Michaud, founder of Prettyology, is a passionate beauty boss who started her career as a freelance makeup artist for Bumble and Bumble in NYC. She spent several years working on fashion shows, music videos and magazine editorials in NYC and Paris and built a reputation for flawless makeup and impeccable brow work. She was introduced to permanent makeup in Paris, where she trained in 2003, and later became Boston’s first licensed permanent makeup artist in 2005. Since then, Julie has done 25K+ procedures and has trained up hundreds of new PMU artists who have gone on to build amazing careers for themselves. Julie is super passionate about teaching all things beauty. Her PMU school, Prettyology Academy, has become New England’s premiere PMU Academy training and home to several international VIP trainers.

Texas Dela Rosa, is an award winning make-up artist, with over 23 years in the beauty industry. His passion for helping others find their inner beauty, led him to the permanent makeup world and medical aesthetics. He specializes in skincare, laser treatments, corrections and removals. He is the co-founder of Buda Cosmetic Institute, in Buda,Tx. With over 10 years in education and starting his group Cosmetic Tattoo Professionals, he has garnered world wide recognition and accolades for helping mentor artists. Most recently he has joined the all new SPCP as Education Chair, to further help the industry grow and share his knowledge. He is an open book with a “no nonsense” vibe and truly wants to see everyone thrive.

Jhon-Jhon specializes in permanent and paramedical cosmetic procedures, and has dedicated his career to helping people feel confident and comfortable in their own skin. As the founder, owner, and CEO of The JHON-JHON Institute, Jhon-Jhon has been transforming lives since 2007 through services and education such as skin color camouflage, areola restoration, permanent makeup, plasma fibroblast, and scalp micropigmentation among others. He believes that everyone deserves to feel good about themselves and is dedicated to delivering exceptional results that exceed his clients' expectations.

Additionally, he is a CPCP and Trainer Member with The Society of Permanent Cosmetics Professionals (SPCP), and currently serves as the Chairman on the Board of Directors for the SPCP. 

"Ergonomics… a lost word in the beauty world! You are taught to make others beautiful without taking care of yourselves. Come hear the secret to taking care of your body and being able to perform PMU at an ergonomically correct working distance. Custom made loupes by Designs for Vision will force you to sit up straight as well as see if there is a bent needle, and how deep the pigment is going in; all at a comfortable working distance."

Demo Description: The art of hand tweezing and temporary tinting is a valuable service to add to any PMU Artist’s menú because it provides the client with a one-stop-location to service all their brow related needs. PMU implants have nothing to do with the hair follicle, therefore, the opportunity to manage the brow growth of your PMU clients, as well as providing them with temporary tint that will tackle their grays, and freshen up their faded PMU in between touch-ups, is a beauty game changer. 

Ben is on the Board of Directors for the Alliance of Professional Tattooists. For more than 23 years he has been a champion and problem-solver for artists and business owners in the tattoo industry. He works tirelessly with artists to navigate the rules and laws in their markets, and when those rules don’t make sense or levy an unfair burden on practitioners. He works to bridge the gaps between tattoo professional and the lawmakers, compliance committees, and antiquated regulations that hinder or restrict businesses. Ben will be presenting on MOCRA which stands for "Modernization of Cosmetic Regulation Act".

Michael Antosy is a National Speaker and Practice Growth Consultant at MyAdvice. He has consulted with thousands of aesthetic practices since 2010. His counsel and guidance have been transformative in making his clients' lives better by saving them time, earning more profit, and helping to make his practices more competitive in their markets.  

Michael has presented before at conferences like The Aesthetic Show, American Brazilian Aesthetic Meeting, AM Spa, Aesthetic Multi-Speciality Society, and many others.  His passion is in helping his clients succeed!

Discussion Title: Creating the Ultimate Digital Presence for Your Permanent Makeup Practice

Blurb: You have a website...but now what? We should post a lot on Social Media or do SEO, right? No! So often, we see practices not align their digital strategy in a growth-oriented way, which delivers disappointing results and an over-extension of a marketing budget. If you've found yourself feeling frustrated and spending a lot of money not to see a good return, this discussion will be transformative and will have an immediate impact on your permanent cosmetic practice.